Webinar with Omuta City Zoo in Japan on 'Animal welfare is a goal and an end in itself'


Media contact: Sabrina Brando

Founder and Director


[email protected]



Press Release


AnimalConcepts is delighted to share an event in collaboration with Omuta City Zoo that is now available online as a recording on YouTube. This event was held live on 16 June 2021. We would like to thank Omuta City Zoo again for the invitation! 

The webinar titled 'Animal welfare is a goal and an end in itself' invited the audience to consider an animal's life 24/7 across lifespan. To think about animal wellbeing connected to, but also independent, from other the goals. It highlighted that while other goals such as e.g., conservation, education, and research are important - sometimes called 'greater goals', focusing on the animals and their wellbeing is a goal in itself and it is a greater goal in itself too.

The webinar was fully booked, attracting 50 participants and more views are expected via the online recording. 

Omuta City Zoo opened in 1941 and has attracted attention for its role in “Communication of Animal Welfare”. One of the main focuses of Omuta City Zoo is their effort to enrich the lives of the animals in their care and training with positive reinforcement.

Omuta City Zoo was the first Japanese institution to successfully perform an animal’s blood test without anaesthesia on a lion, tiger, mandrill, and savanna monkey. The zoo also organizes many interactive programs enriching the lives of the animals. The zoo also creates opportunities for visitors through the “1-Day Zookeeper Experience”. 


To watch the full webinar in dual languages Japanese / English click HERE

To see the handout of the webinar go HERE


About AnimalConcepts

AnimalConcepts combines science and practical experience with compassion and creativity to create empathetic sustainable wellbeing programs for animals and people working in welfare and conservation. In over 350 global events in 42 countries across 6 continents AnimalConcepts have inspired and empowered thousands of professionals in creating changes for themselves, the animals they care for, and the planet.


This pro bono webinar was made possible through the ACTs of Kindness Programs, find out more HERE


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